Why Should You Do Customer Segmentation
When it comes to marketing and advertising, finding the right demographic can help simplify data gathering and business strategy. Conducting customer segmentation gives you a more bespoke approach to your marketing, rather than targeting everyone and is one of the most powerful marketing tools that you can use.
Starting a Growing Home-Based Business from Your Apartment
Starting your own apartment-based business is one of the most rewarding tasks you can do. It requires tenacity, focus, and flexibility to manage the challenges and weather the storms. However, there’s a lot to think about and a lot to prepare for. Here are some things to think about.
Essential Website Features Every Web Design Company Should Implement
When designing or redesigning an older website, the aesthetics usually confuse designers. With over 1.8 billion websites currently running and capturing user attention, you have to ensure yours is not only a pretty page on the internet. Every website design company strives to give users a better user experience.
Website Developers in Ottawa – Comparing Tina CMS, WordPress, and Craft CMS
Looking for the best website developer in Ottawa? Learn about Tina CMS, WordPress, and Craft CMS. Make an informed decision for your business today. In this article we talk about what a CMS is, which stands for content management system.
Difference Between a Website Designer vs a Website Developer In Ottawa
There are many web designers and web developers in Ottawa. During my time working in the industry, there have been misconceptions about web design and development. We will discuss the differences between web design and web development; their differences and similarities.
Blogging for Lead Generation – Effective Strategies to Implement
Looking to generate leads through blogging? Learn effective strategies to implement for successful lead generation with our expert guide. Content marketing and lead generation is most effective when the business understands the consumer's needs and tailors their content for their audience.
Web Design for Startups – From Research to Development
Looking for top-notch web design for startups? Our page offers expert insights and strategies to help your brand stand out from the competition. A business owner will want to know whether it is worth investing in a website. The answer to that is it is. However, just like a brochure or business card, it is only one…
Creating Customer Avatars for Your Organization
Every organization and business has an ideal target audience they would like to reach. Whether that target audience is a specific sector of the market, or whether it is more broad. A useful idea is to create a generalization of your ideal client or potential buyer. Then you can organize the generalizations into…
Kijiji Customer Service – Find Clients Online in the Short Term
From my experience in marketing I’ve dabbled with all sorts of methods of attracting clients online. The single most effective method that worked for me quickly was making a Kijiji ad and positioning myself on quality and longevity rather than price. The key to this is to explain the value that you’re offering in…
How to Find Clients Online for Your Business
There are many methods of attracting clients online. Some of the most popular methods are through social media platforms such as Facebook and YouTube. Blogging is also prevalent in attracting prospects online through SEO optimized website content. Then there is also online advertising through Google and Facebook.…