Blog Articles

Why Should You Do Customer Segmentation

Jul 12, 2022 Business

When it comes to marketing and advertising, finding the right demographic can help simplify data gathering and business strategy. Conducting customer segmentation gives you a more bespoke approach to your marketing, rather than targeting everyone and is one of the most powerful marketing tools that you can use.

Starting a Growing Home-Based Business from Your Apartment

Jul 09, 2022 Business

Starting your own apartment-based business is one of the most rewarding tasks you can do. It requires tenacity, focus, and flexibility to manage the challenges and weather the storms. However, there’s a lot to think about and a lot to prepare for. Brought to you by Skylight Designs, here are some things to think…

Essential Website Features Every Web Design Company Should Implement

Mar 08, 2022 Web Design

When designing a new or redesigning an older website, the aesthetics usually confuse designers. With over 1.8 billion websites currently running and capturing user attention, you have to ensure yours is not only a pretty page on the internet. Every website design company strives to give users a better user experience.

What is the best CMS for a Website Developer to use in Ottawa?

Feb 23, 2022 Web Design

Let’s talk about what is a CMS, which stands for content management system. A CMS allows website owners and administrators to make changes to their pages without needing to edit the code directly. The CMS allows users of the site to log into the back-end and upload images, change text and images, and link to videos.

Difference Between a Website Designer vs a Website Developer In Ottawa

Feb 23, 2022 Web Design

There are many web designers and web developers in Ottawa. During my time working in the industry, there have been misconceptions about web design and development. We will discuss the differences between web design and web development; how they differ from each other and how they are similar as well.

Effective Ways to Create Lead Generation through Blogging

Oct 24, 2021 Marketing

Content marketing and lead generation is most effective when the business understands the consumer's needs and tailors their content for their audience. More than 73% of customers remain customers as a result of a positive experience or interaction with the company, and 90% of consumers try a brand based approach.

Website Design for Startups

Oct 24, 2021 Web Design

A business owner will want to know whether it is worth investing in a website. The answer to that is it is. However just like a brochure or business card, it is only one component of the entire marketing process. The value in a website is that it is a base from which marketing can develop. If an agency plans to market…

Creating Customer Avatars for Your Organization

Oct 09, 2021 Business

Every organization and business has an ideal target audience they would like to reach. Whether that target audience is a specific sector of the market, or whether it is more broad. A useful idea is to create a generalization of your ideal client or potential buyer. Then you can organize the generalizations into…

The Best Way to Find Clients Online in the Short Term

Oct 08, 2021 Marketing

From my experience in marketing I’ve dabbled with all sorts of methods of attracting clients online. The single most effective method that worked for me quickly was making a Kijiji ad and positioning myself on quality and longevity rather than price. The key to this is to explain the value that you’re offering in…

How to Get Clients Online for Your Business

Oct 07, 2021 Marketing

There are many methods of attracting clients online. Some of the most popular methods are through social media platforms such as Facebook and YouTube. Blogging is also prevalent in attracting prospects online through SEO optimized website content. Then there is also online advertising through Google and Facebook.…

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Why Should You Do Customer Segmentation

Jul 12, 2022 Business

When it comes to marketing and advertising, finding the right demographic can help simplify data gathering and business strategy. Conducting customer segmentation gives you a more bespoke approach to your marketing, rather than targeting everyone and is one of the most powerful marketing tools that you can use.

Starting a Growing Home-Based Business from Your Apartment

Jul 09, 2022 Business

Starting your own apartment-based business is one of the most rewarding tasks you can do. It requires tenacity, focus, and flexibility to manage the challenges and weather the storms. However, there’s a lot to think about and a lot to prepare for. Brought to you by Skylight Designs, here are some things to…

Essential Website Features Every Web Design Company Should Implement

Mar 08, 2022 Web Design

When designing a new or redesigning an older website, the aesthetics usually confuse designers. With over 1.8 billion websites currently running and capturing user attention, you have to ensure yours is not only a pretty page on the internet. Every website design company strives to give users a better user…

What is the best CMS for a Website Developer to use in Ottawa?

Feb 23, 2022 Web Design

Let’s talk about what is a CMS, which stands for content management system. A CMS allows website owners and administrators to make changes to their pages without needing to edit the code directly. The CMS allows users of the site to log into the back-end and upload images, change text and images, and link to…

Difference Between a Website Designer vs a Website Developer In Ottawa

Feb 23, 2022 Web Design

There are many web designers and web developers in Ottawa. During my time working in the industry, there have been misconceptions about web design and development. We will discuss the differences between web design and web development; how they differ from each other and how they are similar as well.

Effective Ways to Create Lead Generation through Blogging

Oct 24, 2021 Marketing

Content marketing and lead generation is most effective when the business understands the consumer's needs and tailors their content for their audience. More than 73% of customers remain customers as a result of a positive experience or interaction with the company, and 90% of consumers try a brand based…

Website Design for Startups

Oct 24, 2021 Web Design

A business owner will want to know whether it is worth investing in a website. The answer to that is it is. However just like a brochure or business card, it is only one component of the entire marketing process. The value in a website is that it is a base from which marketing can develop. If an agency plans to…

Creating Customer Avatars for Your Organization

Oct 09, 2021 Business

Every organization and business has an ideal target audience they would like to reach. Whether that target audience is a specific sector of the market, or whether it is more broad. A useful idea is to create a generalization of your ideal client or potential buyer. Then you can organize the generalizations into…

The Best Way to Find Clients Online in the Short Term

Oct 08, 2021 Marketing

From my experience in marketing I’ve dabbled with all sorts of methods of attracting clients online. The single most effective method that worked for me quickly was making a Kijiji ad and positioning myself on quality and longevity rather than price. The key to this is to explain the value that you’re offering…

How to Get Clients Online for Your Business

Oct 07, 2021 Marketing

There are many methods of attracting clients online. Some of the most popular methods are through social media platforms such as Facebook and YouTube. Blogging is also prevalent in attracting prospects online through SEO optimized website content. Then there is also online advertising through Google and…

  • 1
  • 2