Blog Articles

Creating Customer Avatars for Your Organization

Oct 09, 2021 Business

Every organization and business has an ideal target audience they would like to reach. Whether that target audience is a specific sector of the market, or whether it is more broad. A useful idea is to create a generalization of your ideal client or potential buyer. Then you can organize the generalizations into customer segments, also known as creating your ideal customer avatar.

The Best Way to Find Clients Online in the Short Term

Oct 08, 2021 Marketing

From my experience in marketing I’ve dabbled with all sorts of methods of attracting clients online. The single most effective method that worked for me quickly was making a Kijiji ad and positioning myself on quality and longevity rather than price. The key to this is to explain the value that you’re offering in simplicity and to talk about what you can do for the client.

How to Get Clients Online for Your Business

Oct 07, 2021 Marketing

There are many methods of attracting clients online. Some of the most popular methods are through social media platforms such as Facebook and YouTube. Blogging is also prevalent in attracting prospects online through SEO optimized website content. Then there is also online advertising through Google and Facebook. These are the most common methods of attracting people to your business.

The Benefits of SEO in Content Marketing for Your Business

Sep 18, 2021 SEO

Search engine optimization (SEO) and content marketing are undoubtedly fundamental to any online marketer. SEO essentially serves to optimize a website's inbound marketing efforts to help it rank higher and perform better in search engines, such as Google and Bing. Content marketing essentially involves engaging visitors, coming from search engines by providing valuable information.

Craft CMS – An Excellent Blogging Platform for Your Business

Sep 18, 2021 Business

Choosing the right Content Management System (CMS) is essential when starting a blog. Without the right CMS, you'll end up experiencing problematic load times, limited functionality, poor support, and more. Worse, you probably couldn't write blog posts effectively. There are some nearly free options out there in the market, however, there is a better alternative.

User Experience – Websites are More than Just Aesthetics

Nov 17, 2020 Business

Websites are more than just pretty pictures. One may think this is obvious. However, when you see the array of templates and themes out there on the market, especially such as those found on Theme Forest. That may be all you’re looking at, a bunch of pretty pictures. Which by the way all disappear once you purchase the theme. There are other considerations to make as well.

Craft CMS – WordPress Alternative for Businesses

May 26, 2020 Business

A content management system (CMS) is designed to empower content publishers and marketing professionals by enabling them to manage their web content via an intuitive interface. The five leading content management systems on the market are: WordPress, Joomla, Craft CMS, Expression Engine, and Drupal.

Craft CMS – The Ease of Use of WordPress with the Power of Drupal

May 26, 2020 Web Design

There is more to having a website than just creating content. You need to package and manage your content in the best possible way. Site owners need to be clear about the nature of user experience that they offer. The key to productive online marketing lies in choosing the best content management system.

What is WordPress, and How Does It Work?

Dec 06, 2018 Web Design

The world of WordPress is actually quite vast. You see when I first heard about WordPress I initially thought it was just a five minute install and was quick and dirty way of getting a website running without code where you just buy a premium theme and then just insert your website content. I found out that there is a lot more you can do with WordPress, and that is what I'll talk about.

Differences Between Static and Dynamic Websites

Dec 05, 2018 Web Design

In the web design world there are two types of websites: static and dynamic. A static website is run with simple front-end programming languages that effect the structure, styling, and functionality of the website. They are in turn: Html, Css, and Javascript, respectively. A static website is written with front-end programming languages. These languages are used to create web server files.

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Creating Customer Avatars for Your Organization

Oct 09, 2021 Business

Every organization and business has an ideal target audience they would like to reach. Whether that target audience is a specific sector of the market, or whether it is more broad. A useful idea is to create a generalization of your ideal client or potential buyer. Then you can organize the generalizations into customer segments, also known as creating your ideal customer avatar.

The Best Way to Find Clients Online in the Short Term

Oct 08, 2021 Marketing

From my experience in marketing I’ve dabbled with all sorts of methods of attracting clients online. The single most effective method that worked for me quickly was making a Kijiji ad and positioning myself on quality and longevity rather than price. The key to this is to explain the value that you’re offering in simplicity and to talk about what you can do for the client.

How to Get Clients Online for Your Business

Oct 07, 2021 Marketing

There are many methods of attracting clients online. Some of the most popular methods are through social media platforms such as Facebook and YouTube. Blogging is also prevalent in attracting prospects online through SEO optimized website content. Then there is also online advertising through Google and Facebook. These are the most common methods of attracting people to your business.

The Benefits of SEO in Content Marketing for Your Business

Sep 18, 2021 SEO

Search engine optimization (SEO) and content marketing are undoubtedly fundamental to any online marketer. SEO essentially serves to optimize a website's inbound marketing efforts to help it rank higher and perform better in search engines, such as Google and Bing. Content marketing essentially involves engaging visitors, coming from search engines by providing valuable information.

Craft CMS – An Excellent Blogging Platform for Your Business

Sep 18, 2021 Business

Choosing the right Content Management System (CMS) is essential when starting a blog. Without the right CMS, you'll end up experiencing problematic load times, limited functionality, poor support, and more. Worse, you probably couldn't write blog posts effectively. There are some nearly free options out there in the market, however, there is a better alternative.

User Experience – Websites are More than Just Aesthetics

Nov 17, 2020 Business

Websites are more than just pretty pictures. One may think this is obvious. However, when you see the array of templates and themes out there on the market, especially such as those found on Theme Forest. That may be all you’re looking at, a bunch of pretty pictures. Which by the way all disappear once you purchase the theme. There are other considerations to make as well.

Craft CMS – WordPress Alternative for Businesses

May 26, 2020 Business

A content management system (CMS) is designed to empower content publishers and marketing professionals by enabling them to manage their web content via an intuitive interface. The five leading content management systems on the market are: WordPress, Joomla, Craft CMS, Expression Engine, and Drupal.

Craft CMS – The Ease of Use of WordPress with the Power of Drupal

May 26, 2020 Web Design

There is more to having a website than just creating content. You need to package and manage your content in the best possible way. Site owners need to be clear about the nature of user experience that they offer. The key to productive online marketing lies in choosing the best content management system.

What is WordPress, and How Does It Work?

Dec 06, 2018 Web Design

The world of WordPress is actually quite vast. You see when I first heard about WordPress I initially thought it was just a five minute install and was quick and dirty way of getting a website running without code where you just buy a premium theme and then just insert your website content. I found out that there is a lot more you can do with WordPress, and that is what I'll talk about.

Differences Between Static and Dynamic Websites

Dec 05, 2018 Web Design

In the web design world there are two types of websites: static and dynamic. A static website is run with simple front-end programming languages that effect the structure, styling, and functionality of the website. They are in turn: Html, Css, and Javascript, respectively. A static website is written with front-end programming languages. These languages are used to create web server files.

  • 1