How to Get Clients Online for Your Business
Methods of Attracting Clients
There are many methods of attracting clients online. Some of the most popular methods are through social media platforms such as Facebook and YouTube. Blogging is also prevalent in attracting prospects online through SEO optimized website content. Then there is also online advertising through Google and Facebook.
These are the most common methods of attracting people to your business. Let me share with you what I believe are the most essential ways to grow your prospective client list.
What worked for me in the short term are Kijiji ads. While Kijiji has a reputation of attracting clients with a certain budget in mind, however it is an effective way to advertise for small businesses if you live in Canada. I would recommend getting the add-on that supports a website link, with the highlight feature. Then you can manually bump up your add every two to three days. This will get the ball rolling for your online marketing campaign.
Search Engine Optimization
The second method I would recommend is you need to focus a little bit on your website presence and SEO. SEO stands for search engine optimization. When you offer free valuable content online, that is optimized through on-page SEO, it is a way to attract potential new clients into your business. Create landing pages for each one of your services that talks about the service and your unique value in your own city. An example of this is what I did for my own website with my own service pages. That way when people look up the service in your city you can have these pages rank naturally. If you have the budget, you can also set up Google Ads to attract prospective clients to these specific pages from Google.
Blogging and Email
If you are running a blog, then I would recommend having an email sign up form. Have it in the sidebar and at the end of the blog article, so that you can attract leads and your ideal client into your email list. This way, you can communicate effectively with your audience in an ongoing basis, and keep in contact with them until they are ready to buy from you. I would also spend some time optimizing the content of the blog so that it has a better chance to rank in search engines. You want to do some basic keyword research and create articles that are optimized for search engines such as Google and Bing.
If you are running a blog, then I would recommend having an email sign up form.
You can then post your content on social media accounts such as on Facebook groups or by offering it in an cold email by doing lead generation. This is also an effective way of getting clients for your business. I would recommend running some targeted Facebook ads as well to make sure your Facebook posts get some reach to your target audience. Over time this may lead to you getting paying clients from your marketing efforts on Facebook.
If you are running a blog, then I would recommend having an email sign up form. If you sign up to my newsletter, I provide an ultimate guide on how to get started to market your business. You can receive instant access when you join my distribution list.
YouTube and Relationships
If you are feeling brave, you can also start a YouTube channel and start creating video content to attract prospects into your brand.
A big part of marketing is about expanding your social circle and building your relationships and social network of contacts. This will prove effective in both online and offline marketing. You can reach out initially to friends and family or hand out business cards to other business owners.
So to recap, here are the methods I would use to market your business: Website and SEO, social media, Google Ads, Kijiji, and building strong relationships.