User Experience – Websites are More than Just Aesthetics

Nov 17, 2020 User Experience Comments


User Experience, Business, Web Design,


UX design is not just about creating a visually appealing website or application; it's about designing experiences that meet the needs of users. UX designers focus on understanding user behaviour and preferences to create interfaces that are intuitive and easy to use. UI design is a crucial component of UX design, as it involves creating the visual and interactive elements of an interface. Interaction plays a vital role in UX design as it helps users navigate through websites and applications easily. The homepage of a website is the first impression users get, making it an essential aspect of UX design. The idea behind UX design is to create interfaces that provide a seamless user experience.

Information architecture also plays a vital role in UX design for graphic designers. It involves organizing and structuring information in a way that makes sense to users, starting with a content inventory. By doing so, users can easily find what they're looking for without getting lost or frustrated. Wireframes are then created to map out the systems and ensure a seamless user experience.

UX professionals work on various digital products, such as websites, applications, and software, to create positive user interactions. They conduct user research, plan the overall user experience strategy, and ensure that their designs follow best practices in usability and user-centred design principles. Additionally, they collaborate with graphic designers to create visually appealing experiences. As part of their career development, they may also seek internships to gain hands-on experience and learn new tools in the field.

So why is it called "user experience" or "UX"? Simply put, it's because the end goal is to provide value and benefit for the end user. Good design should be centred around the user's needs and preferences rather than blindly following conventions. Graphic designers strive to create experiences that are visually appealing and easy to navigate, ensuring that the homepage is not only aesthetically pleasing but also functional. Interaction plays a crucial role in UX, with designers aiming to create intuitive interfaces that allow for seamless user engagement.

Websites are More than Just Pretty Pictures

One may think this is obvious. However, when you see the array of templates and themes out there on the market, especially such as those found on Theme Forest. That may be all you're looking at, a bunch of pretty pictures. Which, by the way, all disappear once you purchase the theme. Then all you're left with is a template that organizes placeholder Latin text. It doesn't seem like this process would follow the user-centred design, design thinking, or any real form of user experience. The plus side is that using templates saves a lot of time. As long as the developer working with these templates truly has the ability to modify them to suit the needs of the organization, then these templates can be worked into a project effectively. However, rarely should a developer just use the exact template and simply add in the text information. The reason for this is that every brand is unique and has a unique value proposition. The creators of these templates don't know your unique company; therefore, always consider a template just a starting point that will always be modified into something usable, useful, and valuable for an organization.

Working on the Business Strategy

The bigger picture here is that every website deserves to have a considered business objective applied to it. When working on the strategy, user interface, and content of the website, one must consider all the design elements and how they relate to user experience.

User experience is the junction where the needs of the user overlap with the goals of the business.

User experience is otherwise known as interaction design. User experience makes something both: usable, useful, and valuable. Following a process for developing digital products focused on user-centric design leads to a more successful product. Practicing user experience can't guarantee an ultra-successful product. However, it can greatly increase its likelihood for success.

User experience for mobile applications and e-commerce websites are the most common use case scenarios for implementing effective research and strategy. One very common need for good user experience websites is to test the checkout process on an e-commerce website.

User testing can be held to verify whether the user experience for websites was positive or whether further improvements need to be made.

Design, Code, and Good User Experience

When working with a freelance web designer, it is encouraged that the designer should not only be an excellent coder / programmer, have a good eye for design, but understand business objectives. If that designer can understand the objectives of the company while discovering the true needs of the people using the service, then that is a recipe for success.

As the founder of Skylight Designs, my formal education has been in graphic design. In the graphic design program at Algonquin College, I studied interaction design, where we conducted usability studies, learned about information architecture, and spent time creating good interface design for mobile applications and responsive websites. We would test our mobile prototypes and see whether they were usable and made sense to the general public. I enjoyed testing my prototype with engineers. I saw that engineers can have a fresh perspective and a critical way of thinking and see things differently to what is already very well known to designers. Moving from my graphic design roots, I explored programming, and now I'm revisiting user-centred design. My goal is to combine all the skills of graphic design, web development, and user experience into a cohesive whole that will meet the goals of your organization to its full potential.

Importance of UX Design for Product Managers

Product managers, along with graphic designers, are responsible for creating and managing products that meet the needs and preferences of their target audience. One way to ensure that a product meets these requirements is by prioritizing user experience (UX) design through the production process with the use of software to create engaging experiences.

Understanding User Needs and Preferences

A good UX designer, along with graphic designers, can help product managers understand what users want from a product. They can conduct research, analyze data, and create user personas to identify pain points, goals, and motivations. This information can then be used to inform product decisions and improve the overall user experience and design experiences using the right tools and software.

Increasing Customer Satisfaction and Loyalty

When users have a positive experience with a software product, they are more likely to become loyal customers. A well-designed UX can make it easy for graphic designers to accomplish their work tasks, find what they need quickly, and enjoy using the homepage. This leads to higher customer satisfaction rates and increased loyalty.

Higher Sales and Revenue

Effective UX design can also lead to higher sales and revenue for products managed by product managers. When users have a positive experience with a product, they are more likely to recommend it to others or leave positive reviews online. This word-of-mouth marketing can drive new customers to the product and increase sales. Additionally, graphic designers who work on websites can benefit from effective UX design as it can improve the overall user experience for people visiting the website.

Defining and Explaining the Concept of UX

UX, or User Experience, is the overall experience people have with a product or service. It goes beyond just how easy it is to use a product - it includes factors such as accessibility and desirability. Good UX design, a term often associated with graphic designers, can lead to increased user satisfaction and loyalty, especially for websites.

The Components of UX

Usability is one key component of UX design that graphic designers need to consider when creating websites. This refers to how easy it is for users to accomplish their goals when using your product or service. A website that's difficult to navigate or an app that doesn't clearly label its buttons are examples of poor usability, which can hinder the way users interact with your website.

Accessibility is another important factor in good UX design. It is essential to enhance user experience by catering to the user needs of all individuals, including those with disabilities. This ensures that the total user experience is positive and enjoyable for everyone. Graphic designers must take into account accessibility when designing interfaces to ensure that the product can be used by people with disabilities, such as those who are visually impaired or have limited mobility.

Desirability is perhaps the most subjective component of UX - it refers to how much users enjoy using your product. This can be influenced by factors like aesthetics, tone of voice, and brand personality. Good design decisions made during the design process play a vital role in shaping user desirability and interaction design.

The Importance of Good UX Design

Good UX design can make all the difference in whether a user chooses your product over a competitor's website. In fact, according to a study by Forrester Research, "implementing a focus on customers' experience increases their willingness to pay by 14.4%, reduces their reluctance to switch brands by 15.8%, and boosts their likelihood to recommend your product by 16.6%." Graphic designers need to ensure that their designs are user-friendly and provide an easy way for users to navigate through the website.

Investing in good UX design isn't just about creating easy-to-use products; it's also about creating websites that users will love. Graphic designers play a crucial role in this process by finding ways to make the user experience more engaging and visually appealing. This way, users are more likely to stick around and become loyal customers.

So don't forget about the importance of user experience!

Common UI Elements in UX Design

User interface design is an essential aspect of the process of creating great user experiences for websites and applications. To achieve this, designers use various design elements that enhance the usability and functionality of a website or application in a way that appeals to users. Here are some common UI elements used in UX design:


Buttons are one of the most fundamental UI elements used in web UX design. They help users initiate actions such as submitting forms, adding items to a cart, or navigating to another page on the site. Buttons come in different shapes, sizes, and colours and should be designed to stand out from other elements on the web page. This process ensures a seamless user experience.


Menus are another essential UI element that helps users navigate through a website or application efficiently. Interaction design plays a vital role in making design decisions for menus, and graphic design skills are necessary to create good design. There are different types of menus, such as drop-down menus, hamburger menus, and mega-menus. The menu's location and structure should be intuitive and easy to use for users to ensure good design.


Forms are often used on websites to collect information from users or allow them to complete tasks such as signing up for a service or making a purchase. A well-designed form should be easy to fill out with clear instructions and labels, which is why it's important for UX designers and UX professionals to pay close attention to the form's layout and functionality.

Other common UI elements on a website include icons, images, sliders, and tabs. By using these design elements effectively, UX professionals can create an intuitive user interface that enhances the overall user experience.

The UX Design Process: Design Thinking and User Research

Design thinking is a problem-solving approach that puts the end user at the center of the web design process. It involves empathizing with web users, defining the web problem, ideating web solutions, prototyping web designs, and testing. This process helps web designers create web designs that meet users' needs and preferences.

User research is a crucial stage in the web UX design process that involves gathering data about web users' needs, behaviours, and preferences to inform web design decisions. This stage helps web designers understand their target audience better and create web designs that resonate with them.

It's crucial to prioritize user needs and enhance user experience through best practices for information architecture and usability. The production process of UX designs involves planning, strategizing, and executing design work based on design principles and best practices to ensure a total user experience that is intuitive and easy to use, especially in the context of the web.

Some important UX design principles include simplicity, consistency, visibility, feedback, affordance, hierarchy, and accessibility. These principles help designers enhance user experience by creating designs that are easy to navigate and use.

In agile development teams, user stories are often used to capture requirements from the end user's perspective. The responsibility for creating these stories typically falls on the product owner or business analyst. However, having service design and graphic design skills can greatly contribute to creating good design and a smooth UX design process.

To sum up, a successful UX design process requires a combination of inspiration (design thinking), research (user research), strategy (planning), execution (design work), and evaluation (testing). By following this process and incorporating best practices in information architecture and usability into their designs, designers can create engaging experiences that meet users' needs.

Wireframes and Prototyping for UX Design

Wireframes and prototypes are essential tools for UX designers. These tools enable designers to create the architecture of a project and test their systems before launching. Graphic designers use wireframes to create the layout of a project, ensuring that all elements are in place before development begins.

Prototyping helps designers to identify any issues with their network or system early on, allowing them to make changes before they launch. Fitt's Law is an important principle in wireframing and prototyping, as it ensures that users can easily navigate through the project.

Wireframing and prototyping are used in various fields besides UX design, such as web development, app development, and product design. These tools help developers create a blueprint of their projects before starting development.

wireframes allow designers to focus on the user experience without being distracted by visual elements. This enables them to ensure that all features are functional and easy to use before adding visual elements.

UX designers work on various projects ranging from website designs to mobile apps. They use different tools depending on the project requirements, such as Sketch, Adobe XD, and Figma, among others.

The Value of User Experience in Design

Good user experience is crucial for enhancing the overall user experience, and it's the responsibility of UX designers. Usability and visual design are two key components that contribute to a good user experience. A website or web application with poor usability and unappealing visual design can lead to frustration, confusion, and, ultimately, abandonment by users.

Interaction design and graphic design skills are important for designers to create a centred design that meets users' needs. Service design and interface design are also crucial for creating a quality user experience. By following best practices in user experience design, designers can ensure a positive total user experience.

But what exactly is user experience (UX) design? UX design involves designing products or services with the end-user in mind. It includes considering factors such as information architecture, site navigation, and content organization to create an intuitive and enjoyable user journey.

Why is UX such an important part of the overall user experience? Because it directly impacts how users interact with your website or web application. A well-designed UX will make it easier for users to find what they're looking for, complete tasks efficiently, and enjoy using your product or service.

Conclusion: The Importance of User Experience

In today's digital world, user experience (UX) is crucial for the success of any product or service. As discussed in this article, UX design plays a vital role in creating products that are not only functional but also enjoyable to use.

Product managers must prioritize UX design as it can significantly impact customer satisfaction and loyalty. By understanding the concept of UX and utilizing common UI elements, designers can create products that meet users' needs and preferences.

The UX design process involves various stages, including design thinking and user research, wireframing, and prototyping. These steps ensure that designers create products that are intuitive and easy to use.

Investing in good UX design provides value to businesses by increasing customer retention rates, reducing development costs, and boosting revenue. When users have positive experiences with a product or service, they are more likely to recommend it to others.

Therefore, companies should prioritize user experience by involving UX designers when designing their products or services. By doing so, they can differentiate themselves from competitors and build a loyal customer base.

In conclusion, user experience is an essential aspect of product design that cannot be ignored. Businesses must invest in good UX design to provide value to their customers and stay ahead in today's competitive market.